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A Proven Method for Creating
Professional
Press Kits
in Just ONE WEEKEND
How to Create Professional Press Kits That Get Profitable Publicity…In Just One Weekend!
From: Helen Coronato
Subject: Profitable Publicity in Just One Weekend?
Dear Entrepreneur:
If you need to create compelling press kits that get press and media interested in you…If you need to learn how to get reporters and journalists on your side…If you need to get your product or service out in front of the pack…but can’t afford high priced publicists or don’t have the time to learn the ins and out of publicity yourself…Then this page is exactly what you’ve been looking for.
Here’s the story:
A Proven Method for
Creating Professional
Press Kits
in Just ONE WEEKEND
Look, I’ve made a slew of high profile contacts with press and media – and those connections have converted to more profitable publicity.
And there is a formula that I can teach you.
There are simple templates for attracting the attention of press and media.
And while I can’t teach you everything I know in one downloadable package and six teleclasses, I can teach you a simple and effective method for putting together your first professional press kit in just one weekend.
Unsure About the Need for a Professional Press Kit?
Let me speak from experience…
My publicity resume runs the gamut from local press to high profile talk shows and includes everything in between. Here is just a sampling on where my products and services have been promoted:
But, what does all of this mean to you? How can my experiences help you? Why should you care?
I know what it takes to make meaningful connections with press and media so you can build your professional platform, become a recognized expert in your field, attract more clients and make more money.
And in THE WEEKEND PRESS KIT I take my exciting experiences with local and high profile opportunities and translate it into an easy to follow TEMPLATE SYSTEM you can use to create your own professional press kit in just one weekend. These templates can be used again and again so you can make more and more meaningful connections with the press and media.
WOW!
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Coming to Kindle
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Give yourself just one weekend and you’ll have
endless publicity opportunities!
It’s a simple system, but there are some requirements if you’re thinking about putting together your professional press kit in a just one weekend…
- You need to be able to follow directions
- You need to be able to write a complete sentence
- You need ONE WEEKEND (Yes just one weekend!!)
Finally live the life you dream about.
Imagine you finally get your professional press kit written and your phone starts ringing off the hook with requests for your expertise. Imagine your day timer being filled with upcoming media appearances. Imagine your inbox being flooded with subject lines that read, “Interview Request”.
“I Made Contact with the Media within 24 Hours
of the Weekend Press Kit!”
The Weekend Publicist was one of the most satisfying and fulfilling things I have done for my business. I had put off the idea of press, press kits and publicity as I am not a writer and felt the job was so overwhelming for someone who didn’t see this as my specialty. From the minute the packet arrived in my inbox on Friday night my entire idea of press was changed. Helen made the process so simple and easy to work through that I found myself excited to work ahead to the next task. She made it so that you really found yourself inspired throughout the process. By the end of the weekend I not only had a complete press kit but I had made several media contacts that were ready to receive my information on Monday morning! By going through the process of the Weekend Publicist, I found that I had all the tools I needed to be my own best publicist and to create the perfect press kit for my organization.
Kendrya Close
Co-Director of Foodshed Alliance
close@ptd.net
www.foodshedalliance.org
Here Are Some Questions You Might Have
While I know what an effective system THE WEEKEND PRESS KIT is, you probably have a few questions about whether or not this system can really help you get the publicity you desire and deserve.
Q - “Will the press and media really be interested in my self published book, start up business or niche service?”
A - YES…once you learn how to pitch yourself and your product in a NEWSWORTHY way. In THE WEEKEND PRESS KIT you will learn how to position your product or service as a complement to a bigger picture, you will learn how to use the competition to your advantage, and you will learn to look for “pockets of opportunity,” learn how to give the reporter a new angle to consider.
Q – “How can my downloadable press kit compare with high end, expensive press kits compiled by professional marketers?”
A - It can’t. But it doesn’t need to. The tides are changing. No longer are the gold appliqué folders and tri-fold brochures the flavor of the day. Today, THE KEY IS CONTENT! Focus on content, making meaningful connections and learning the professional standards of working with the media. From bloggers to CNN, there are codes of conducts, written and unwritten. Learn how to walk the walk and talk the talk and you may find yourself doing both on TV.
Q – “Seriously, can a template press kit constructed in a weekend get profitable publicity?”
A – Do you mean, will this be as good as the press kits put together by professional marketers who charge upwards of $30,000 and take a commission of your profits? No, it won’t. But is it an effective way to make important contacts with press and media, advance your publicity platform and hone your interviewing and public appearance skills? Then the answer is YES!
Q – “I’m terrified of looking and sounding like an idiot. Can this product help?”
A - No one wants to look foolish. No one wants to stand like a deer in the headlights when the cameras roll or offer one word answers (peppered with “um” and “like”) during an interview…um, like, you know. Before you go jumping on Oprah’s couch, why not focus on clarifying a strong benefit based message for your prospective clients, practicing your sound bites, being able to talk with authority about the three key advantageous of buying your product and getting some expert status under your belt. THE WEEKEND PRESS KIT can help you look and sound like the confident, competent professional you are!
Q – “You keep talking about product and services, but my business is so personal to me. Marketing myself in a press kit feels weird. Isn’t it good to be protective and personal?”
A - Yes, your business is personal. But in order for your business to grow, and you to have the business success you’ve always wanted, you’ve got to let people know the great things you’ve got! A press kit gives you the opportunity to practice what you want to say, how you want to say it, and how you want your products and services to be received. Your press kit gives you a PROFESSIONAL edge with a PERSONAL touch. It’s the best of both worlds. .
Q – What do you mean by WEEKEND PRESS KIT? Is there a schedule I have to follow?
A – I suggest blocking a weekend to complete all of the templates and activities. The entire package is designed to be completed over two full days, with morning and afternoon sessions on each day and six recorded teleclasses to complement the written work. BUT THE TIMING IS UP TO YOU! You may choose to follow the suggested timeframes or prefer to complete only one activity per day. You know how you work best. But our suggested time schedule has worked well with clients finishing the kit in about 15 hours.
“I Now Know Specific Ways to Reach my Audience!”
Incredible, mind-blowing weekend! The most beneficial result was discovering specific ways my book could serve my prospective audience. I am now more self-confident because I am better equipped to discuss the value of my book product. Don't miss an opportunity to learn something great from Helen Coronato.
Alice Shapiro, author
Cracked: Timeless Topics of Nature, Courage and Endurance
www.aliceshapiro.com
info@aliceshapiro.com
Here’s What to Do Now
Imagine what would happen if you could FINALLY get your professional Press Kit written…no longer would you be sitting at home watching the news and thinking, “I could have done that interview”…no longer will you be flipping through the newspaper and reading an article thinking, “I could have been the featured expert”…no longer will you be driving along listening to the radio and thinking…”That could have been me offering those tips”.
With THE WEEKEND PRESS KIT, you can be the person giving the expert interview full of quotable sound bites and meaningful tips!
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Coming to Kindle
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Who is Helen Coronato?
Helen is a nationally recognized author and marketing strategist who specializes in helping authors, entrepreneurs and small business owners become recognized expert in their field. A sampling of her work is included right here.
Recent Press Releases: Power Of Press Kits &
The Weekend Press Kit
