Professional Press Kits Pack a Financial Punch
Savvy business owners leverage media to make more money

January 10,2011

While letters to the editors and Op-Ed pieces were once the only chance self promoters had to glean a little media credibility, online competition has opened up numerous publicity possibilities. Newspapers, television and radio, feeling the fast paced pressure from e-zines, You Tube and internet radio, are searching for fresh content to keep their viewers intrigued and engaged. According to Helen Coronato, program director at www.TheWeekendPublicist.com and nationally recognized author, there has never been a better time for entrepreneurs to become a media-endorsed expert.

“Writing effective news releases, being able to sum up my entire business in three points, and having a well organized professional press kit gives me credibility to go after media opportunities, and provides the content needed to deliver a solid interview, ” says Coronato. And while media coverage is more available, it doesn’t happen accidentally. Savvy business owners have a way for the media to find them, have something newsworthy to talk about, and then leverage media coverage to make more money.

“While I see lots of businesses with their picture in the paper, I don’t see many of them using this endorsement as a way to attract more clients and make more money,” notes Coronato. “I have always seen every media opportunity – from a feature in my local paper to my Today Show appearance – as another reason to choose me over the competition. Each quote, review, endorsement and article is added to my professional press kit, helping convince my buying audience that I am worth their time and money.”

Coronato believes that to become a recognized expert in your field, you have to learn the nuances of an effective press kit, knowing that it needs to address both the media and the consumer. “My Weekend Press Kit events give entrepreneurs, authors and small business owners the tools and templates they need to effectively connect with press and media in a newsworthy way,” says Coronato. “No amount of advertising can do for your business, or your bottom line, what publicity can.”

Since many people don’t yet make the connection between the media’s implied endorsement and business prosperity, Coronato is hosting a FREE teleclass, The Power of Press Kits: Three Ways to Make More Money Using the Media on Thursday June 4 at 8 pm EST. “I appreciate that business people – especially those building a newer business - want to know why they need a press kit. And the simple truth is, if you want to make more money, you need the media on your side.” Teaching entrepreneurs how to do that has become a passion, and specialty, of Helen Coronato.

For additional information on the benefits of crafting an effective, professional press kit and to receive a FREE five day mini- course on generating no-cost publicity, please visit www.TheWeekendPublicist.com

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Helen Coronato has authored several non-fiction books, numerous articles for popular parenting magazines, and is a frequent television guest and panel expert. Her work has been featured and endorsed on The Today Show, Lifetime Television, and Telemundo; in parenting favorites like Family Circle, Women’s Day, and  Mothering Magazine; and in numerous local and national newspapers, helping to make her a sought after consultant, speaker and program facilitator. Her clients appreciate her action-based approach to creating a professional image through press kits, making her a highly regarded branding expert for small business owners and entrepreneurs. For more information about Helen’s upcoming projects, please visit www.HelenCoronato.com